Analytical Study of Agreed Perspectives
To What Extent do Contemporary Music Videos from Alternative/Indie Rock Make Use of Stereotypical Conventions and Dominant Views of Representation. Both Music and Film are regarded as well-respected, ever-growing and easily accessible forms of art, both of which seek to inform the audience of an intended view point or opinion. Music videos tie the two mediums together in a sweet matrimony of visual and aural representations and concepts, and are generally produced in order to promote an artist or band's work to the public in an engaging and relative manner. In this study, I will be analysing a series of music videos from the genres of Alternative or Indie music from a number of different artists, delving in to explore common or 'stereotypical' conventions and popular, dominant views such as the portrayal of relationships, performances, day to day life, mood and mental health, making music videos and similar productions more relatable and enjoyable to their catchment a