Treatment for Music Video
The song that I have chosen to produce a music video for is "Parallel" by Technimatic ft Zara Kershaw (Technimatic Remix). This is because I feel that the song fits my narrative well, taking around a minute to break down and drop into a fluid sounding bassline; this allows me time to solidly build the foundations of my narrative, and gives me ideas such as including text messages on the screen in the editing process during phone shots or even including shots of handwritten letters and old photographs to highlight a sense of nostalgia, loss and grief. I have decided to go with a narrative based production for my music video due to the results of my survey overwhelmingly displaying that my target audience preferred this type of video to performance based productions as they are more emotive and relatable, potentially displaying situations and problems which people face in every day life which allows for a different type of emotional connnection between the video and it'...