Treatment for Music Video
The song that I have chosen to produce a music video for is "Parallel" by Technimatic ft Zara Kershaw (Technimatic Remix). This is because I feel that the song fits my narrative well, taking around a minute to break down and drop into a fluid sounding bassline; this allows me time to solidly build the foundations of my narrative, and gives me ideas such as including text messages on the screen in the editing process during phone shots or even including shots of handwritten letters and old photographs to highlight a sense of nostalgia, loss and grief.
I have decided to go with a narrative based production for my music video due to the results of my survey overwhelmingly displaying that my target audience preferred this type of video to performance based productions as they are more emotive and relatable, potentially displaying situations and problems which people face in every day life which allows for a different type of emotional connnection between the video and it's audience than perhaps footage of a dj set in a club on its own might allow. Using a widely recognised concept, a girl going though a break-up and the emotions and progression surrounding that; choosing this narrative, for me was easy, as I feel that this is a subject which is highly relevant in the target audience of 16-25 year olds as they progress through different stages of their live and also allows for the easy translation of certain emotions and atmospheres from the lens to the audience. I would like to shoot my video in a documentary style, following my point character through an almost hyper-speed progression period; I would also like to draw some inspiration in my production to Matthew Bourne, Nederlands Dans Theater choreographers as influential figures in the contemporary dance scene, and with my mum who is qualified in dance, I have produced a simple yet emotive piece which I will use in the outdoor scenes to convey a sense of freedom and self discovery, tying performing arts and narrative film together.
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