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Freud's Theory of Self and Personality.

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Freud's Psychoanalytical Theory of Self and Personality Within Relation to Cinema and Film.  What is Freud's theory? Sigmund Freud is seen as a founding father of psychoanalytic study, or study of the human mind and the way that it functions. Freud's "psychoanalytic theory of personality argues that human behaviour is the result of the interaction between three component parts of the mind: the id, the ego and the superego" ( Karen Horney, 2015).  According to "The Ego and The Id" ( Sigmund Freud, 1923 ), the human personality develops from interactions between these three fundamental structures of the mind.  the Id- the most primitive of the structures, the Id is concerned only with the instant gratification of basic and primitive needs and urges such as sex and desire. The Id operates unconciously meaning that we have no control over it. the Ego- the Ego is the rational and pragmatic part of the human psyche; it is less primitive than...
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Andrew Goodwin- 'Dancing in the Distraction Factory'

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Andrew Goodwin, often described by those in the industry as 'the professor of pop' theorised six key aspects that videos should meet in order to ensure a successful music video. These were summarised in his publication, 'Dancing in the Distraction Factory' as: Music videos have genre characteristics, for example a boyband might have a choreographed routine whereas a metal band would follow a stage performance. Relationship between visuals and lyrics- this relies on the use of semiotic meaning, used frequently throughout the film and media industry."semiotics is the study of signs, their meanings and interpretations, meaning that semiotic imagery in this case would be relative to the lyrical content of the song, so for example if the word 'cat' was to be used, an image of a cat could appear on screen signalling the viewers relation between the image of the cat and the word, even if that particular semiotic is not directly related to the lyric as a whole p...
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Carol Vernallis and 'Experiencing Music Video' (2004)

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Carol Vernallis is another influential film theorist who studied the relevance of four particular concepts within the production of most mainstream music videos. His theories all relate to the specifics of how a music video is produced. Narrative Within her work, Vernallis particularly focuses on the influence of narrative within music video production. In 'Experiencing Music Video: Aesthetics and Cultural Context' (2004), she suggests that the music video itself is a visual response to the lyrical content of the song itself. She also states within her explanation of this theory that "the narrative may not always be completed and can be partial with the video, appearing disjointed, disconnected and fragmented" (Kane Sewell, 2015), this occurs due to lacadaisical applications of typical narrative film theory to much shorter promotional musicl video, which could either act to present a continuing story line or motifs throughout the artist's subsequent work, or si...
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